Real Estate Myth #3: You don’t need to stage your home

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Did you know that most people only buy or sell a house once every 10 years?  Most of us don’t have a lot of experience with this milestone of adulthood.  We form our opinions by watching T.V. shows or listen to stories from our parents or co-workers recent home buying experiences.

Most Real Estate falsehoods are passed around like chicken pox.  They infect nearly everyone they come in contact with.  Let us spread some truth around the common Real Estate myths that might leave you scratching your head.

The third common misconception in our 3 post series on Debunking Common Real Estate Myths is…

“You don’t need to stage your home to get buyers interested”

Home-staging“Yes, yes you do” is the obvious response, but even the most experienced agents can have a hard time convincing their clients they need to prepare their home for photos and showings.

Our ultimate goal  is to sell your home for the right price quickly.  Would you go to a job interview or on a first date without a little bit of polishing?  Home staging has been proven to have a significant positive effect on prospective buyers.  Using professional photos of a clean and well dressed interior increases buyers positive perception of your property.  That means that more people will expand the details of your property online and more people will come to see your home in person.  A smart Agent will make sure that your property is putting its best foot forward!

So what are the best ways to go about staging your home for photos and open houses?  The answer is easier than you think!

  • Clean It Up– Get rid of those dust bunnies and water marks on the counters.  Buyers respond better to well maintained homes
  • Wash Those Windows– Let your rooms fill with bright natural light and chase any gloom away
  • Clear The Clutter– Clear the space of unnecessary furniture and knick knacks.  Your rooms will feel more spacious if move the extra chairs, side tables and photo frames.

“You should always change bold paint colors to neutrals before selling”

traditional-powder-roomBold doesn’t automatically mean bad.  In fact, there are times when a room calls for a distinctive color in order to play up an architectural feature or to draw attention to the focal point of the room.  You may also want to divide a room in two visually with two contrasting colors or add bright and cheerful color when there’s little natural light.

But, it is true that bold is not everyone’s cup of tea.  If your room sports a bold shade of paint, you don’t have to grab a paint roller!  Sellers can tone down a strong color with a neutral counterpart, such as a calming rug or tranquil array of fresh greenery.

“The outside of the house isn’t as important as the inside of the house”

curbappealUnfortunately, some buyers do judge a book by its cover.  If your home isn’t sporting good curb appeal, most potential buyers will think, “Why waste the time”.

The first step it to do some basic yard maintenance.  Mow the grass, rake the leaves, pull the weeds.  These are simple tasks that can make a big difference.  Cleaning exterior windows and touching up peeling paint or repainting the front door will go along way to getting potential buyers through your front door too.  The easiest trick to dressing up your exterior (and often the most overlooked) is to simply buy a nice new front door mat.

Other exterior changes may be as simple as adding landscaping that dresses up part of the less than desirable façade.  If you are feeling ambitious, upgrading a walkway with a nicer material will always impress potential buyers.

The bottom line is that buyers see a house with poor exterior maintenance, they will assume that the interior is in similar condition.  The goal is to get as many potential buyers in the front door so that they can fall in love with the house.

Staging VS Decorating- What is the difference?

According to the National Association of Realtors, staged homes sell for 11% more than non-staged homes.  Staging is an effective way to make a home appeal to a wide range of buyers.  It also distracts buyers attention for a home’s flaws.  By adding modern furniture, hip accessories and bold art work you can bring an outdated home to life.

The cost for professional staging can vary depending on the size of the house.  The staging fee is typically paid by the homeowners so if budget is an issue, focus on the main living areas of the house and the master bedroom only.  The benefits will outweigh the cost come closing time!


 

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