Why you should use a Real Estate Broker Website… it’s the best way to actually find a home!

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Using these 3rd party websites is like eating day old bread.  It’s not fresh and it leaves you ultimately unsatisfied.

There are hundreds of websites like Zillow and Trulia that help you search for real estate listings. They offer “millions” of listings. People have seemingly good reasons to begin their home search using these 3rd party websites. The problem is that using these 3rd party websites is like eating day old bread. They do not use fresh ingredients or information and as a result they are ultimately unsatisfying.

The search for a new home can be so much easier when using the free resources that are available to you!

I am going to help you out by dispelling the 3 most common myths for prospective homebuyers.

Myth #1– The 3rd Party Real Estate Website will let me search all available listings

I get it, it makes sense that a neutral 3rd party would give you unrestrained access to all house listings. You don’t go to a SF Giants game to ask who the best player on the LA Dodgers is. So, you go to neutral 3rd party Zillow, Trulia, or Yahoo Homes and search for active properties in your area. (By the way Zillow, Trulia, and Yahoo Homes are all owned or powered by the same company.)

But… there is a sneaky little secret that those websites don’t tell you.

detecThose 3rd party websites do not have all of the listings. To have access to the MLS, you HAVE to be a Real Estate Broker. Zillow can not get its listings directly from the MLS. It has to rely on brokers or agents to give them their listings. This causes huge discrepancies between what Zillow displays for sale and what is truly available.  The only place that will have all the listings is the MLS.

When a property is listed for sale it hits the local MLS about in 15 minutes. However, it can take as long as 9 days to populate nationally syndicated sites. To real estate investors who are actively searching, 9 days might as well be 3 months.

 You ask “What is the MLS?” Good question…

  • MLS stands for Multiple Listing Service.  The local MLS is where real estate agents search for properties for their clients.
  • In the late 1800s, real estate brokers regularly gathered at the offices of their local associations to share information about properties they were trying to sell. They agreed to compensate other brokers who helped sell those properties, and the first MLS was born.
  • This gave home buyers a lot more inventory to choose from since they were no longer limited to the listings by their preferred real estate agent or broker.

Myth #2– I don’t have an Agent yet, I can’t access their website search engineemail-icon-1024x919

Do you have an email address? Of course you do, you probably have a couple of email address. That is all you need to access the most current and up to date real estate listings!

Here are 4 easy steps to access the complete MLS list of available properties.

  1. Find a Real Estate Broker Website that you like. (Wink Wink) I like this one the best… https://www.coldwellbankerrealestate.com
  2. Customize your home search. From home price to special features, you can make you home search as specific as you’d like to help find the home meant for you.
  3. Connect with a local agent. Our real estate agents are local experts, ready to help. When you work with a Coldwell Banker agent, you’ll be working with someone who is plugged in to your specific real estate interests and always up to speed on your home search.
  4. Sign up for instant notifications. Get new listings that match what you’re looking for sent right to your inbox. We get real estate listings directly from the MLS, so your home search is accurate and up-to-date. We never miss a beat; you never miss a listing.

Myth #3– I can get more information about the area from 3rd Party Websites

It seems that way doesn’t it?  Zillow has those fun little colored dots to click on. When you find a home you like, it lists all of the homes stats, Zestimate details, price history, and nearby schools. That is all helpful information right?

Guess what?

Untitled designReal Estate Broker Websites have ALL THE SAME information and much more. You will find more detailed information with a Real Estate Broker Website because their agents are familiar with the local community. You will not only find nearby school scores but teacher to student ratios, Price Trends, Recently Sold Homes, and the Actual MLS information.


Don’t be fooled by Zestimates!

To measure the accuracy of the Zestimates, Zillow compares the actual home sale prices of homes with their Zestimate and they’ve found that the Zestimate is within 5% of the actual sale price around 33% of the time and within 10% of the sale price around 50% of the time.  The actual data for each city can be found here.

Buying or selling a home is stressful enough. Make it easier on yourself and use a Real Estate Broker’s Website.

Seriously, it is their job and joy in life to make this process as easy for you as possible.

Did I mention that I know a great site to use? Click HERE for more information.


See beautiful properties and be Social with us @CBPremierOnline



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One thought on “Why you should use a Real Estate Broker Website… it’s the best way to actually find a home!

  1. Pingback: 3 Things You Need To Do Before You Start Your Home Search | Coldwell Banker Premier Real Estate

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